THE OLYMPIC JOURNEY
Westfield & Westpac
This Company was engaged to coordinate national and implement New South Wales publicity and promotions for The Olympic Journey, a twenty-five city tour of street parades, sponsored by Westpac and Westfield. The Company was separately engaged by Westfield to implement national publicity for The Olympic Journey Exhibition, an exhibition of Olympic memorabilia.

THE OLYMPIC CLUB
The Company was engaged to launch nationally a world first initiative for the involvement in the Games by all Australians.

THE OLYMPIC JOURNEY EXHIBITION
Westfield
Exhibition of Olympic memorabilia across all national Westfield Shoppingtowns.

AMPIGNITE THE DREAM TOUR A SYDNEY 2000 OLYMPIC TORCH EXPO
Major touring exhibition to over 160 Australian cities.

WESTFIELD – KIDS 2000 OLYMPIC GAMES ARENA
Major touring exhibition to twenty-six Westfield Shoppingtowns.

SOCOG/AMP 2000 OLYMPIC GAMES TORCH RELAY
This was the largest torch relay in the history of the Olympic Games and toured around Australia in for over 100 days – twenty-three New South Wales locations including Sydney City, the AMP Light My Fire promotions around NSW and the major AMP Top of the Tower promotion in Sydney.

THE PROMOTIONS DEPARTMENT
Bruce Pollack Publicity was engaged by the Olympic Millennium Sponsor, News Limited, to create all the celebrity and VIP invitation lists for the exclusive NewsClub nightclub venue in the old Sebel TownHouse.