about bruce pollack publicity

Bruce Pollack Publicity was a publicity and public relations company based in Sydney undertaking campaigns on a national basis. Established in 1982, and restructured late 2002, it was represented by six full time publicists and administrative support.

Bruce Pollack Publicity was recognised as one of the leading publicists in the events industry including the areas of entertainment, corporate, government, travel, art history and many public events dealing with a wide variety of media on a national basis.

A selection of previous clients include the premiere performances in Australia by Cirque du Soleil – Saltimbanco and Alegria; Australia’s most successful musical ever created The Boy from Oz; Sydney Gay & Lesbian Mardi Gras for 18 years; the launch of Australia’s largest casino Star City , and the launch of The Museum of Contemporary Art; musicals such as Joseph and the Amazing Technicolor Dreamcoat, Cabaret, and Shout; Diana Ross,Tom Jones, and Barbra Streisand’s “Timeless” tour in 2000; the Sydney Turf Club and race tracks; Australia’s award winning tourist activity BridgeClimb; and many projects for the Federal and State Governments.

Bruce Pollack said “Every client is a star. Even the inanimate ones. At Bruce Pollack Publicity, we imbue every client with all the energy and excitement of a star performer, creating as much of an aura around events and attractions, products and places, as we do people.

Brands such as Tiffany's, Moet & Chandon, AMP, BridgeClimb, SOCOG's Olympic Journey and the Westin Hotels have had our magic touch.

In over two decades of media relations, we have also had the honour of representing an extraordinary array of performers: artistic genius such as Sir Peter Ustinov and Pavarotti, the Royal Shakespeare Company and the National Theatre of Great Britain; superhuman talent in the Kellogg's Iron Man Test of the Toughest quest; and the animated antics of Disney's World On Ice. The Historic Houses Trust of NSW was represented for nine years covering it’s expansion from 3 properties to eleven, and the Australian Chamber Orchestra, represented by Bruce Pollack Publicity from its inception, grew into an internationally acclaimed company in six years. We make every client shine.

At Bruce Pollack Publicity we know the power of publicity.”